Although they had identified five specific U.S. Senators they wanted to target through their advocacy campaign, they faced a problem. Their current national membership, though enormous, did not have enough regional members in specific areas in those senators’ respective states to move the needle.
Enter CQ Roll Call’s Advocate Acquisition Program (AAP).
The Farm Bureau got 5,800 new advocates from those senators’ states to participate in their advocacy campaign – in only 10 days! A 116% increase over their existing regional presence.
They also captured comprehensive contact information for all 5,800 prospects, which was used to build out their membership list.
Curious as to how they did it? We thought so. Find out with our free download.