When it comes to advocacy, keeping members engaged is the single largest problem associations face, according to a recent CQ Roll Call survey. 
With that in mind, we set out to create a guide to arm you with the necessary tactics to improve engagement, even in the absence of a hot issue or major event to catalyze your membership. We spoke with numerous other organizations about the strategies that work best for them, and as a result our guide is full of practical, real-world tips that you can start using today.

You'll learn: 

  • How to mint new advocates every single year
  • How to use your organization’s work to draw in public officials
  • How to harness peer-to-peer outreach
  • How to keep issues at the forefront, even when nothing is moving
  • How to foster a culture of engagement within your organization
  • ...plus, results from our survey!
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