Great campaigns don't happen by themselves.
That’s why this guide gives you the “Don’t Make Me Think” marketing approach to inspire your advocates to reach out to the lawmaker that can best get your issue resolved.
We give you detailed instructions on:
The emails you should be writing to supporters, and how to write them, including specific scripts and subject lines so they’ll take action for you.
The breakdown of how write killer calls to action and action alerts for your campaign, and incorporating them into your legislative action center website.
Tips for creating accompanying Twitter and Facebook campaigns, including battle-tested Tweets and Facebook tactics that have worked for associations and nonprofits just like yours. Plus, the social media best practices to help drive traffic and advocates to your campaign.